DESIGN. TRY ON.

TIE THE KNOT.

WHY THE RING CO?

The first mobile app that lets you fully customize your dream ring, because you are one-of-kind so your ring should be too.

Custom

It's simple. We don't take the high mark-ups, standard in the jewelry industry. We price our rings fairly so that you can afford the ring of your dreams!

Affordable

Handmade in Downtown LA, our rings are crafted in solid gold with high quality lab grown diamonds and gemstones.

Sustainable

Choose up to three of your custom ring designs to try on in the comfort of your home before you buy.

Try On

A unique ring for a unique you

OUR STORY

The Ring Co. was founded on one simple question, why is it so hard to find the perfect engagement ring? 


I experienced how broken the process was when I was getting engaged and I quickly learned that many of my friends felt the same way.


You only have a few options: retail stores, online shopping, or a jeweler. All of which are time consuming, expensive, and confusing experiences. After striking out with retail stores and online shopping, I settled on a jeweler. It worked out (I love my ring), but I had no idea what to expect. It was a serious leap of faith that took way too much time and effort! 


The diamond jewelry industry is stuck in the past when the largest consumer market is Millennials. I plan to change that by reinventing how my demographic shops for engagement rings. 


Madeline Fraser

Founder & CEO



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